The forthcoming EICMA Milan – International Motorcycle and Accessories Exhibition will be the main event from November 5 to 8, 2026, at the Fiera Milano Rho complex, which is a world-renowned venue. EICMA, as the leading motorcycle trade fair in the world, is welcoming not just the people who are coming but also the companies, dealers, the press, and the enthusiasts from all over the planet.
Planning to participate in the upcoming EICMA Milan 2026? Mavonorm Exhibits is a combination of the best-known Italian skills and the most experienced project management from around the world to create the most appealing exhibition stands that attract and engage visitors, increase brand recognition, and achieve marketing goals.
Bonus of Exhibiting at EICMA 2026
The last edition reported had over 750,000 visitors from 130+ countries. Exhibition at EICMA guarantees access to the real international audience that can easily promote brand identity and unlock new export markets.
More than 1200 buying companies, including major OEMs, fleet buyers, and dealer groups, were in attendance and truly participated in the Wang Show. This assures high-level B2B meetings with instant lead generation and sales orders for the exhibitors.
An excess of 1,300 exhibitors of motorcycles, parts, accessories, apparel, and technology were showcased. The exhibitor’s great diversity introduces the various parts of the supply chain to each other that are the most important for the establishment of the partnership in sourcing, the cooperation in engineering, and the creation of new products through the sharing of ideas from different industries.
The world saw more than 350 new motorcycles, scooters, accessories, and concepts. Participating in EICMA is a way of placing your brand in everyone’s sight, proving your innovative nature, and gaining the attention of the media professionals’ radar.
At the time of the occasion, the press coverage by print and online media reached more than 5,000 accredited journalists, thereby making headline grabs worldwide. Being part of this ensures optimal PR visibility and strengthens brand storytelling.
The program is filled with seminars, panel discussions, and live demonstrations on EV powertrains, smart helmets, connectivity, and green mobility. Through the exhibition, money-worthy exhibitors portray themselves as subject-matter experts, so as to attract highly intelligent customers and partners.
From design and 3D planning through building and dismantling on site, Mavonorm covers it all. We know all about the EICMA environment—strict deadlines, complicated logistics, and the necessity for agility.
Partner with Mavonorm, the reliable exhibition stand builder in Milan, to get an exhibition booth that will not only comply with the technical specifications but also arouse feelings, invite interaction, and provide you with a powerful platform through which to present your newest innovations. Trust Mavonorm Exhibits for your EICMA Milan 2026 stand—let’s write your next success story.